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  • Custom Protein Powder is Growing in Popularity

  • At Buddy, we’re all on team protein. The benefits of protein are ubiquitous; in fact, you’d be hard-pressed to find a diet that doesn’t focus on the almighty protein. Ensuring that you get enough without going overboard can be complicated, especially if you don’t have a custom platform that does the math for you. For those of you who aren’t already Buddy-converts, let’s talk about the benefits of protein and see how Buddy compares to some of the other leading protein companies. Because, if you choose a brand before making a protein comparison – a protein shakedown, if you will – you could end up on the wrong side of the protein equation.

    The Benefits of Protein, and How to Maximize Them

    Protein, as you may be well aware, are complex molecules made up of amino acids that are required for many critical functions that the body performs. They help you build muscle mass, gain lean body mass, repair damage, give you energy when you need it, and bolster the ol’ immune system to fight disease. If we lived in Legoland, the protein would be the Legos. It’s that important, even if you live in the United States instead of Legoland.

    The amino acids your body doesn’t make on its own – called essential amino acids – must come from your diet. For those who like specifics, they are histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, and valine. Sometimes getting all the recommended protein from a vegetarian or vegan diet can be tough, depending on where you live and the availability of certain ingredients. There are two sides to that coin, though, as it can be equally tough for meat and dairy eaters to adhere to a heart-healthy diet. Add food allergies or sensitivities into the mix, and you could be in the midst of an absolute nightmare. For instance, if you don’t consume dairy, all those whey protein supplements are out of the question, and you’re left with very few options, indeed. So, yes, having a personalized protein powder can make the whole process simpler.

    To maximize the benefits of the protein you eat, you need to vary the kinds of protein to ensure you’re getting plant-based protein as well as other sources of protein. And you need to ensure you’re not getting too much (which can lead to all kinds of no-fun scenarios, like constipation and mood swings) but that you always get enough.

    How Much Protein You Actually Need

    Determining precisely how much protein you need might require a calculator, or for those who want to skip Nutrition-Related Math 101, a Buddy. If you’re someone who’s hitting the gym all of the time, you’re going to need more protein than someone who is hitting “yes, I’m still watching” on Netflix all of the time. No judgment here; we’re big fans of both! But, if your lifestyle and activity levels change, so should your protein level.

    The National Academy of Medicine endorses the idea that adults should get a daily minimum of just over seven grams for every 20 pounds of body weight. But this goal does not include specifics like whether or not you’re trying to lose weight, gain muscle, or just improve your overall nutrition.

    Buddy Versus the Rest: A Protein Comparison

    Okay, let’s do the easy part first. What do all of the popular protein powders have in common? They are high in protein. But that is a pretty low bar for how well they will support your nutrition, weight loss, and athletic goals. You need to know a bit more about them to have a complete protein comparison and make sure they are the perfect fit for your individual needs.

    If you take a quick scan of the best-selling protein powders on, a couple of brands dominate the top spots: Orgain Organic Protein, Optimum Nutrition Gold Standard Whey, and Garden of Life Raw Organic Meal. We’ll begin our protein comparison with these best-sellers.

    Orgain Organic Protein Powder is plant-based, vegan, and comes in several different flavors, yes. However, you’ll be getting the same amount of protein as the next guy, even if he wants to be a muscle-building champion and you’d like to lose a few pounds. You’ll also be consuming 15 grams of carbs – whether you need them or not! And, per serving and depending on your individual Buddy recipe, Buddy has fewer calories per serving. Also, if you’re doing the Whole30 diet, Orgain is not compliant.

    Next up is Optimum Nutrition Gold Standard Whey Protein Powder, which contains whey protein isolates and comes in different flavors like double rich chocolate or vanilla ice cream. This powder is fine for those who consume dairy, but for those who are vegan or sensitive to dairy, this will not work at all. Besides, it comes with an extra boost of cholesterol! No, thank you.

    Garden of Life Raw Organic Meal has a lot of ingredients. So, while it has a good source of protein variety, it’s not great for those of us with sensitivities and allergies. For instance, it contains tree nuts and a whole lot of grains that make it difficult to fit into an average Keto diet. It’s vegan and gluten-free, but it has added sodium and carbohydrates, which not all of us are interested in.

    If you’re thinking that it’s not fair to conduct a protein comparison that pits personalized protein powder against generic protein powder, you’re right. It’s not. Personalized protein powder is better in every way.

    If you were to compare Buddy’s protein powder to another leading personalized nutrition company, you’d find that, while they customize, they don’t offer the same level of individual tailoring that Buddy does. For example, Buddy makes custom blends based on your answers in the chat. So, if you tell me, "I want to lose weight, build lean muscle, plus I’m vegan and keto. I swim quite a lot and have some digestive problems," we will not only know what you mean, we’ll recommend a blend of proteins that is the perfect mix for you.

    What Buddy Has That the Others Don’t

    In addition to the protein comparison, which was less of a comparison and more of a smackdown, Buddy has other advantages. Buddy has seven seriously delicious flavors you can choose from, and when we say delicious, we mean it. No more choking down that chalky powder. Want to try all seven? No problem. Just change your subscription with some advance notice.

    You can add in up to four boosts, like the multi-vitamin and mineral boost, the electrolytes boost, the probiotic boost, the collagen boost, and more. We even offer essential amino acids or branched-chain amino acids boosts. If you have a nutritional goal, chances are, we’ve got you covered.

    In the end, nothing compares to Buddy Personalized Protein Powder, especially when you’re making an in-depth protein comparison.